Privacy policy

Welcome to elfideas.com. Your privacy matters to us. This policy explains what personal information we collect, how we use it, and how we keep it safe.

We aim to keep things simple and transparent. If you have any questions about how your data is handled, you can contact us any time via our contact page.

Who we are

This website is owned and managed by Elf Ideas (“we”, “our”, or “us”).

Our website address is https://www.elfideas.com.

We’re based in the United Kingdom, and this policy is governed by English law.

Information we collect

We collect limited information to help us improve the site and understand how people use it. The main tools we use are:

Google Analytics – to track anonymous visitor statistics such as page views, traffic sources and time on site.
Google Search Console – to monitor how our site appears in Google search results and fix technical issues.
Bing Webmaster Tools – used to monitor performance in Bing search.
Amazon Affiliate Links – some posts contain affiliate links to Amazon. If you click one, Amazon may place a cookie on your device to track referrals and pay us a small commission. This doesn’t affect the price you pay.
Dropbox – we use Dropbox to securely store website backups. These backups may include copies of the site database and media files but are not shared with anyone else.
EuroVPS – our hosting provider. They securely store our website files and may log basic technical data (such as IP addresses) for security and server performance purposes.

We don’t collect or process any special categories of personal data, and we don’t sell or share data with third parties for marketing.

What are cookies?

Cookies are small text files stored on your computer or mobile device when you visit a website. They help the site remember certain actions or preferences, such as login details, what pages you’ve visited, or links you’ve clicked.

At elfideas.com, cookies are used to:

Make the site work properly and remember basic preferences
Measure visitor numbers and popular content (Google Analytics)
Track affiliate referrals (Amazon links)

You can delete or disable cookies at any time through your browser settings. Doing so won’t stop you from using the site, but some features may not work quite as smoothly.

How we use the data

We use the information collected to:

Analyse visitor numbers and popular pages
Improve our content and site performance
Monitor traffic sources and search visibility
Manage affiliate commissions (via Amazon)

We do not use data for advertising or profiling beyond these purposes.

Data storage and securit

All website data is hosted on secure servers provided by EuroVPS within the European Union.

Backups are stored safely in Dropbox, which complies with GDPR requirements and uses encrypted connections.

If we sell or transfer the website

In the event that elfideas.com is sold or transferred to a new owner, any data held (such as analytics and subscriber information) may be transferred as part of that sale. The new owner would be required to use your information only in accordance with this privacy policy. If this happens, a clear notice will be posted on the website before any change takes effect.

Your rights under GDPR

You have the right to:

Request a copy of any personal data we hold about you
Ask us to correct or delete your data
Withdraw consent to data processing (where applicable)
Complain to the UK Information Commissioner’s Office (ICO) if you believe your data has been mishandled

If you’d like to exercise any of these rights, please contact us through our contact page.

External links

Our website may contain links to other sites (such as Amazon). We’re not responsible for their privacy practices or content — please check their policies directly.

Updates to this policy

We may update this Privacy Policy from time to time. The most recent version will always be posted on this page.

Last updated: November 2025

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